Business Wire

The “Innovation Challenge: Community Tourism: Colombia” has come to an end during the Executive Council. The challenge was launched to identify leaders and ideas that are helping to build an inclusive future for the sector throughout the region, and is organized with the collaboration of Colombia’s Vice Ministry of Tourism and the National Tourism Fund.

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The winners of the community challenge with Zurab Pololikashvili, Secretary General of UN Tourism; Natalia Bayona, Executive Director of UN Tourism; and Luis Carlos Reyes, Minister of Tourism of Colombia. (Photo: Business Wire)

The challenge aims to reach out to entrepreneurs, community-based organizations, and Colombian companies committed to community-based tourism to work collaboratively on the development of projects that position Colombia as a leading destination in the field of community-based tourism, with a focus on sustainability and resilience.

Within the framework of the 122nd session of the UN Tourism Executive Council, the names of the winners of the challenge were announced:

Category 1: Rural and Urban Communities: Comunidad del Encanto (Boyacá): Connects eight communities through gamified tourism experiences.

Category 2: Women and Youth: Lunaris (Nariño): Highlights the beauty of the El Charmolan Nature Reserve through conservation and visual storytelling.

Category 3: Ethnic communities: Chiritour (Chocó): A cultural journey highlighting local traditions along the Atrato River.

Category 4: Communities building peace: Museo de Arte y Memoria (Bolívar) [Museum of Art and Memory (Bolivar)]: Space for reflection and empowerment through textile art.

Category 5: Companies promoting community-based tourism: Check: Offers sustainable travel experiences in 15 destinations, supporting local communities.

UN Executive Director of Tourism, Natalia Bayona, noted that “community-based tourism is empowering people from all backgrounds, including women, youth and post-conflict social groups. These examples showcase Colombia’s best projects and leaders, making it clear that innovation can drive the creation of opportunities.”

UN Tourism leads policies and projects in line with the Sustainable Development Goals (SDGs) of the United Nations. Through its Department of Innovation, Education and Investment, it has developed 7 tourism entrepreneurship competitions (UN Tourism Startup Competitions), 6 Innovation Challenges (UN Specific Challenges) and numerous tourism innovation and technology forums (UN Tourism Tech Adventures), creating an Innovation Network that encompasses more than 7,000 entrepreneurs, 500 companies, 400 public institutions, 250 educational centers, 40 incubators/accelerators, and 290 investors. This vibrant connection has generated more than US$74 million in funding for new businesses.

The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.

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