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AFP Social Stories: the best AFP content for social media
AFP Social Stories, a dynamic format that packages the best of the Agency’s photos and videos for social media, is now even better. In addition to the French and English formats already available, AFP is now offering a ‘raw’ format enabling clients to customise content in their own language and with their own brand identity.
Social networks play an increasingly pivotal role in how news is consumed, especially via the ‘story’ format widely available on major platforms like Facebook, Instagram, Snapchat, and YouTube. Launched in 2022, AFP Social Stories provides a comprehensive and tailored response to these trends.
Every day, AFP journalists curate the best global news content in the form of brief videos, all under two minutes in length.AFP produces more than 50 of these social stories per week in both French and English. Produced in a 9:16 vertical format, they integrate seamlessly into social networks, as well as websites and applications.
Since its launch, AFP Social Stories has given AFP clients a way to boost their social media impact. Compelling stories in various editorial formats (breaking news, top stories, offbeats) and a variety of topics help to boost engagement and reach.
To make this service even better, AFP is now introducing Social Stories in a new ‘raw format’. This new feature excludes the integrated text, allowing clients to incorporate their own narrative and brand identity. Each story in ‘raw format’ also includes a script that provides guidance based on suggestions from AFP journalists. AFP Social Stories is an efficient solution fornewsrooms, saving valuable production time.
Social Stories are available on AFP News, a user-friendly platform that brings together all the Agency’s content in one place, around the clock.
